I don’t do the kind of research that leads to patents (or I don’t do research).

As mentioned above, there is more to IP than patents and the type of protection may not be important for commercialization.  Questionnaires, research materials, novel processes, software, data, content, artwork, etc. … the list is very long.  Perhaps you have developed new training materials for your field.  Maybe you have a new medical treatment methodology or a unique collection of biological specimens or an innovative exercise technique, or a new protocol to diagnose addiction.  All of these may be of interest to industry and other researchers outside of your organization.